Search engine optimization is the process of improving the quality and quantity of traffic from search engines to a website through natural (organic or algorithmic) search results. Typically, the better a site is ranked (e.g., it is among the first on the list in searches), the more traffic will be redirected from the search engine to it. Thanks to SEO, different types of searches can be optimized, including image search, local searches, etc.

As an internet marketing strategy, SEO considers the way search engines work as well as the term that people search for. Website optimization primarily involves modifying the content and HTML code that can improve its ranking for specific keywords and remove barriers to the indexing of website content by search engines.

Ranking for a specific keyword
Keyword research and analysis
Edit Meta Tags (Title and Description)
Robots.txt file optimization
Creating and setting up a sitemap.xml file
Create and set up an images_sitemap.xml file
Set up a Google My Business Company profile
Mobile optimization
Google Analytics Setup
Traffic analysis through Google Analytics
Local Search Optimization (Google)
Website image optimization
404 page personalized error setup and optimization
Setting Schema HTML tags
Set up Twitter tags
Canonicalization analysis and domain unification
Initial link analysis
Header tag optimization
Duplicate content analysis
Positioning report for desired keywords
Website usability analysis
Universal SEO (video, maps, images, news)
Analysis of the design of your website
Language specification within pages
Setting up an .htaccess file (301 redirects, etc.)
Broken Links Analysis
Setting up the Open Graph Protocol
Content minification
Setting up Gzip compression
Setting up the content cache
Building quality backlinks
Social media marketing strategies
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